We take your privacy seriously and are committed to safeguarding your personal information at Emaar Entertainment LLC (“Company”, “we” or “us” or “Emaar”). We value you as our customer, respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the sources of your personal information that we may collect from you or that you may provide to us, our purposes for collecting and processing your information, and our practices for collecting, using, maintaining, retaining, protecting and disclosing that information.

If you have any questions or concerns about this privacy policy or your personal information, please contact us using the details provided in Section – ‘How do you contact us?’.

The sources of your personal data collected (collectively referred to as “Platforms” in this policy) may include without limitation the following:

• Emaar websites: These are websites we created for you that are operated by us, they include websites operated by Emaar under our own domains and web addresses (URLs) and our own micro-sites that are part of a third-party social media networks such as Facebook, Twitter, or Instagram.

• Emails, text messaging services, and other electronic messages: These are the electronic text-based interaction between you and Emaar.

• Emaar mobile applications: These are smartphone applications created for you and operated by Emaar or one of our partners.

• Digi Kiosks: These are kiosks installed within our premises which can be utilized to purchase tickets for Aquarium, Ekart or Reel Cinemas.

• Emaar Counters: These are counters available at our various facilities where you could purchase tickets for Aquarium, Digit, Reel Cinemas, Ekart Zabeel, KidZania, Dubai Ice Rink etc.

• Emaar customer service: Any communication between you and our customer service center (e.g. phone, chatbot, email, etc.).

• Online / Offline registration forms: These include printed/digital registrations, surveys, or questionnaires Emaar collects via registration forms, contests, events, and various promotions.

• WeCare Portal: These include feedback/ complaints you submit in the “We Care submission form”

• Advertising: You might interact with one of our or our partners’ advertisements on our websites and apps and we might receive and collect this information.

• Career Portal: These includes recruitment portal across Emaar.

• Data we create: Emaar may also create data about you, when you avail our services.

• Data from other sources: These include social media networks, market research agencies, Emaar third party sales agents, registered brokers, Emaar promotional partners, public sources, and data received when we acquire other companies.

• CCTV cameras: Security footage (image and video) from CCTV cameras placed across our premises

• Automatic Number Plate Registration: Vehicle registration number and details recorded through Automatic Number Plate Recognition (ANPR) systems at our premises’ car parks.

• Emaar Loyalty Program: Once you register for our loyalty program, we would collect and process your personal information and transaction history.

• Emaar Public WiFi: Any usage of the Emaar public Wifi network at our premises.

This policy does not apply to information collected:

• through any other means, including any other website operated by any third party; or

• by any third party, including through any application or content (including advertising) that may link to the Website.

The type of personal information we collect on or through our platforms, why we collect and how we use the personal information are explained in the following:

We would use your personal data to help us respond to your queries. We may receive your personal data through our website/social media page/call/mobile application. We collect the following personal information: name, email address, phone number, nationality and details of your enquiry pursuant to our legitimate business interests. In certain cases, your enquiry may relate to a specific service request, for example: raising an enquiry regarding Reel Cinemas. For such requests, we need to use your personal information to help us respond to your request and to fulfil our contractual obligations under the requested service. Additionally, when you call our customer service centre, we would maintain a record of the communications, including call recordings, in pursuit of our legitimate business interest to monitor and improve the quality of our customer support.

Your satisfaction is our utmost priority and we proactively take necessary steps to ensure you are well satisfied with our services. To help us respond to your feedback or complaints, we collect the following personal information: name, email ID, transaction details (such as service you availed) and your feedback/ complaints in the “We Care submission form”, through a survey conducted after you complete a transaction or after the completion of your call with our customer service team. We collect and use your personal information in pursuit of our legitimate business interests to address your concerns and to take necessary steps towards continual improvement. In the event you prefer not to receive such information, you may opt out by following the instruction provided in Section – “How to opt out?”.

We would process personal information that you provide when you wish to register your profile or purchase ticket or passes for our attractions to provide you the services requested by you. Further we would process any information that you provide when you wish to make reservation for parties & events, register for Diggers club, school visits, internship program, summer intensive courses or buy Emaar gift card by contacting via calls or email.

We would need to collect and use the following personal information: name, email address, phone number, nationality, credit card details and payment transactions in order to provide the services requested by you and to fulfil our contractual obligations towards you.

We may combine the information we receive and collect about you to better understand your interests and preferences so that we can provide you with an experience that is tailored to those interests and preferences. For example, we may do this by notifying you of any events conducted by Emaar, or sending you personalized offers, discounts or promotions by our mobile application, or email (where you have agreed to receive our emails), or advertising content that is relevant to your interests. It is in our legitimate business interests to send you information about Emaar’s services and latest offers. We use your personal information such as email ID and/ or contact number to share information relating to Emaar’s services and latest offers that may be of interest to you. In the event you prefer not to receive such information, you may opt-out by following the instruction provided Section – “How to opt-out?”.

As part of our email campaigns, we track whenever you receive, open, click a link, or download any attachments from an e-mail you receive from Emaar. We will carry out automated profiling of such information to evaluate your interest in our service offerings or promotions. This processing will enable us to identify and target potential customers or business partners, tailor our marketing and provide you with relevant and timely content based on your interests, in pursuit of our legitimate business interests. In the event you prefer not to receive such information, you may opt out by following the instruction provided in Section – “How to opt out?”.

Emaar uses the personal information you provide us for a commercial purpose to help us tailor and show advertisements to you. We may partner with third parties to help us display relevant advertising and to manage our advertising across multiple channels including social media platforms. Our third-party partners may use cookies and non-cookie-based technologies to help us show you advertising based upon your browsing activities and interests. In the event you wish to opt-out, you may do so by following the instruction provided Section – “How to opt out?”

We collect/ receive personal information about you through one of the following channels:

When you participate in any of our sales, marketing and thought leadership events (including webinars) organized or hosted by Emaar; When our sales executive or business leaders visit events organized by external organizations (including the company you represent); We collect from our sales executives or business leaders who share a professional/ personal relationship with you; or We collect from publicly available information that you have shared on professional networking platforms such as LinkedIn.

We collect the following personal information: name, email ID, contact number, designation, and the company you represent. We use this information in pursuit of our legitimate business interests to share information relating to Emaar services, to invite you to future events, that may be of interest to you and/ or the company you represent; and to establish a working relationship with the company you represent.

We encourage and invite you to join our loyalty program, so that you may benefit from exclusive offers, discounts, and promotions available to members. You may join our loyalty program by registering online on the ‘U BY EMAAR’ webpage – https://www.ubyemaar.com . Once you register for our loyalty program, we collect and process the following personal information: name, telephone number, email ID, ‘U BY EMAAR’ ID and transaction history. We collect and use your personal information to fulfil our contractual obligations under the loyalty program. As part of the loyalty program, we would also send our members information regarding special offers, discounts and promotions in pursuit of legitimate business interests. In the event you prefer not to receive such information, you may opt-out by following the instruction provided Section – “How to opt-out?”.

We collect and use Information when you enter a commercial or investment relationship (as a shareholder or buyer of one or more assets from the Group’s portfolio) with an Emaar Group company. It is in accordance with Contractual obligations to collect the following Data either directly from you, or from the company that you work or represent: Name, contact details, phone number, postal address, email address, date and place of birth, percentage of capital and voting rights held, other data but strictly linked to the investment, etc.

We may need to process and retain your personal information to comply with legal requirements to which we are subject (for example in relation to licensing, health and safety). It is in our legitimate interests to process personal information for the purposes of exercising and defending legal claims. Processing personal information may also be necessary to ensure compliance with the relevant legal and regulatory obligations.

We may need to process your personal information to keep your payments safe and secure and protect against fraudulent transactions. It is in our legitimate interests to process personal information to keep your payments secure and to prevent fraud. Processing personal information in this way may also be necessary to ensure compliance with the relevant legal and regulatory obligations.

We understand that you may not prefer for us to contact you with any offers, promotions or details of our products and services. In the event you opt-out, we may be required to maintain information such as name, email ID/contact number and the subscription(s) that you have opted out of to ensure compliance with your requests. Also, in the future, if you wish to hear from us, you may at any time, contact us to opt-in and we would be happy to keep you posted about our latest offers, promotions and/ or details of our products and services.

We may be required to process your medical information or any other health related information in the event of an accident or injury at any of the entertainment facilities we manage. It is our legitimate interest for the management of accidents and injuries occurring in our managed facilities. This information would also be required for the improvement of the accident prevention system (including fire protection and prevention against foreseeable natural and technological risks). It could also possibly be required for legal purposes or to prepare for and defend against legal claims.

We would be required to record license plates through Automatic Number Plate Recognition (ANPR) systems and other vehicle details as well as parking records where it is in operation at our car parking facilities. These would be required for the management of our parking system as well as to maintain security within it and fulfil our contractual obligations effectively.

There is other information we may collect that does not directly reveal your specific identity or does not directly relate to you as an individual. We may automatically collect the following information pursuant to our legitimate business interests when you visit our website or utilize our services:

• Your equipment, browsing actions and patterns collected automatically as you navigate through our websites.

• Usage details, time of requests, browser types, operating system, IP addresses and information collected through cookies, web beacons and other tracking technologies.

• Details of your visits to our website, including traffic data, location data, logs and other communication data and the resources that you access and use on the website.

The information we collect automatically is statistical data. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to:

• Estimate our audience size and usage patterns.

• Store information about your preferences, allowing us to customize our Website according to your individual interests.

• Speed up your searches and recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies: A cookie is a small piece of data, which includes an identifier made of letters and numbers that is sent by a web browser and stored on your computer. Cookies are used as a reliable mechanism to remember information about you, so your interaction with our website is seamlessly simple. Cookies typically do not contain any information that personally identify you, but personal information that we store about you may be linked to the information stored in and obtained from cookies. Please click here for details on Cookie Policy.

• Flash Cookies: Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

• Web Beacons: Pages of the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

We use these cookies for the following purposes:

• To identify you when you visit our platforms and to help you navigate through our platforms;

• To help determine if you are logged into our platforms:

• To store information about your preferences and to personalize our platforms for you;

• To secure and protect your user account and our platforms; and

We work closely with third parties and receive information about you from them as well. We also collect personal information from individuals who may refer you as a friend to our loyalty schemes or products or services. We ask these individuals to confirm that you are happy to hear from us.

Some of our entertainment attractions cater to and provide exceptional and unique experiences suited to both children and adults. As part of these attractions we may collect and process personal data including children’s data in order to facilitate the provision of our services. We make sure we only process your children’s data when it is absolutely necessary for us to do so. For instance, we may process your children’s data when it is provided in the course of using our services. Such data may include information provided to us from you before entering attraction, such as name, age, gender. Such data will also include your children’s image captured by our CCTV system during their visit at the attraction. The legal basis for us processing this is to fulfil our contractual obligations towards providing you the requested services and pursuant to our legitimate interest in properly administering your children’s ability to use our services (e.g. making adjustments to your children’s experience at attraction as necessary), to ensure that we provide a safe environment for our visitors and employees and to protect your legal rights, our legal rights and the legal rights of others.